Image formats
The Best Image Formats for Websites
WebP, AVIF, JPG, PNG, SVG — and why HEIC doesn't belong on the web. A practical guide to choosing image formats for fast, good-looking websites.
· 2 min read
Convert iPhone HEIC photos to JPG — the format every device, app and website understands. Free, private and fast, right in your browser.
Processed locally in your browser
Converted on your device. Your photos never leave this browser.
Drop .heic or .heif files onto the converter, or tap Choose files to pick them from your iPhone, Mac or PC.
JPG is already selected. Press Convert — each photo is decoded and saved as a high-quality JPG.
Download photos individually, save them to your camera roll, or get all of them in one ZIP file.
HEIC is an efficient format, but it isn't universally supported. You may need JPG when you want to:
JPG is supported by practically every device made in the last 25 years, which makes it the safest choice for sharing.
Both formats use lossy compression, so the photo is re-encoded. HEIC.IS uses a High quality setting by default, which keeps detail that is indistinguishable from the original at normal viewing sizes. If you need even more headroom — for example before heavy editing — choose Maximum in Options, or convert to PNG for a lossless copy.
Expect JPG files to be larger than the original HEIC. That's normal: HEIC's compression is more efficient. If file size matters, lower the quality or use a smaller output size with the HEIC compressor.
iPhone photos are usually captured in the wide Display P3 colour space. The converter embeds the original colour profile in the JPG, so colours look the same as in the Photos app on colour-managed screens.
JPG can't store transparency. If a HEIC image has a transparent background — for example a sticker or cut-out subject — the transparent areas become white. Use HEIC to PNG or HEIC to WebP to keep transparency.
Open this page in Safari, tap Choose files and select photos from your library. After converting, tap the share icon next to a photo and choose Save Image to put the JPG back in your camera roll. To stop your iPhone from creating HEIC files in the future, set Settings → Camera → Formats → Most Compatible.
Drop your HEIC files onto the converter above, keep JPG selected and press Convert. It's free, needs no account and runs in your browser.
HEIC compresses photos more efficiently than JPG, so a JPG of similar quality is usually larger. Choose Balanced quality or a smaller size in Options to reduce file size.
Yes. Open HEIC.IS in Chrome, Edge or Firefox, drop the files and download the JPGs. No codec or app installation is needed.
By default all metadata is kept, including GPS location if the photo has it. Choose “Remove location” in Options to strip GPS data before sharing.
A Live Photo is a HEIC still image plus a separate short video. The converter converts the still image; the motion part is not included in the JPG.